Special Events Magazine
May 2, 2006 12:00 PM

Michael Miner, marketing vice president of El Segundo, Calif.-based Classic Party Rentals, agrees. “In each of our three areas of event rental — tenting, high-end tabletop and general rental equipment — we have true experts with tremendous experience to help translate what our clients want into our rental inventories,” he says. “Our decisions involve a small product team that can move quickly to respond to the needs of our clients.”

What will make a great 2006 for event rental? Some event rental pros point to business strategies.

“Listening to our clients and making the right business decisions” are keys to success, Miner says. “Most people involved in selling in any capacity learn that success comes from talking,” he explains. “In our industry, and maybe all industries, the better path to success is careful listening, followed by intelligent and quick actions in the marketplace.”

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